July 2020
The seed was planted 🌱
It all started whilst scarifying a lawn together, a conversation struck whilst raking the waste and we started to question the current way of buying lawn care. Why are the domestic products so poor? Why is it all so damn complicated?
September 2020
A new brand was born 👼
The brand was founded, So & Mo was born.
Starting with granular packaged in 5kg bags, hand packing orders and starting to get sports grade products out to homeowners accross the UK.
April 2021
Made performance liquids 💦
Moving to liquids (for all the benefits) we launch the first So & Mo product - the one size fits all box.
October 2021
Tailored subscription launch 🚀
Subscription launched!
Our tailored subscription launches with our first sachets. A customer long enough to remember those!?
March 2022
Huge sachet upgrade 🌎
Major sachet upgrade and the launch of our organic booster, our first fully organic lawn feed.
June 2023
A quarter of a million 💪
Over 250,000m2 currently being fed by So & Mo.